Method for assessment of the cluster potential of export-oriented food industry enterprises in the Republic of Belarus

At the present stage of development of economic relations, the export activity of food industry enterprises is considered as one of the most important factors for increasing sustainability and positive growth dynamics of the Republic of Belarus. The urgency of current research is due to the need to conduct dynamic monitoring and analysis of the foreign trade orientation of food products marketing, timely identification and elimination of problems and obstacles in export development through implementation of measures of efficient support from the state. Theoretical foundations of efficient functioning of the export-oriented production in food industry were systematized in the conducted research and a new definition of “export-oriented production in food industry” was proposed. Method for assessment of the cluster potential of export-oriented food industry enterprises in the Republic of Belarus has been developed in the framework of identifying directions for improving performance of companies engaged in foreign trade with food products. During the method testing, two key aggregated types of export-oriented production (processing and preservation of meat and production of meat and meat-containing products; dairy products) of the food industry were identified; matrices of intrabranch specialization are built for the first time based on indices of competitive advantages and export effect; clusters of export-oriented production of meat and dairy industry are grouped (packaged beef, fatty cheeses (including feta cheese), semi-finished meat products, etc.); proposals to improve the product assortment policy of the industry to expand the most profitable activities are substantiated; assessment of cluster potential is proposed and rating of export-oriented enterprises of meat and dairy industry of the Republic of Belarus is compiled.

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