Scientific approaches of a multi-level competitiveness assessment of quality assurance system for AIC products

High dependence of agri-food products competitiveness level on its qualitative parameters determines the need to orientate both the management of individual enterprises and the entire APC regulation system for formation of competitive advantages of domestic products in order to efficiently implement it in external and domestic markets. A prerequisite for reliably determine the direction of efficient solution to solve such a task is availability of a mechanism for objective assessment of the current product quality management system from the point of view of providing sustainable production of competitive product according to quality parameters. In connection with these objectives of the study were substantiation and development of practical oriented scientific approaches to assessment of competitiveness of the system for ensuring quality of agri-food products in modern conditions, taking into account the multi-levelness of the APC regulation system in the Republic of Belarus. As a result, system of principles of assessing competitiveness of system for ensuring quality of agri-food products has been developed. Targeted estimated criteria specifying the level of competitiveness of the system for ensuring quality differentially according to AIC regulation levels have been specified (republican, sectoral, individual business entities). Priority estimates of competitiveness of the quality assurance system for agri-food products have been developed, classified depending on the criteria of quality and safety assurance system, as well as the level of regulation of AIC and their area of application (national, regional and international markets). Implementation of proposals for assessing the competitiveness of the product quality assurance system at all levels of AIC management in practical activities will allow substantiating the most relevant areas for improving the existing quality management mechanisms, increase competitiveness of products in terms of quality parameters and strengthen the position of domestic manufacturers by increasing the confidence of potential and actual consumers in the supply system quality and safety of agri-food products.

1. Atroshchenko E. A., Slesareva L. I., Dereza E. I., Rastorguev P. V., Gusakov V. G., Baigot L. N., Daineko A.E. Quality, standardization and certification in the agro-industrial complex. Minsk, Belarusian Research Institute of Agrarian Economy, 2000. 241 p. (in Russian).

2. Gamova E.E. Strategic development of the quality system agricultural enterprises for improvementcompetitiveness and overcoming crisis. Norwegian Journal of Development of the International Science, 2018, no. 19 (1), pp. 61-63 (in Russian).

3. Gubanov R.S. Competitiveness and product quality of dairy processing enterprises of the agro-industrial complex in an innovative economy. Regional’nye osobennosti rynochnykh sotsial’no-ekonomicheskikh sistem (struktur) i ikh pravovoe obespechenie: sbornik materialov VI Mezhdunarodnoi nauchno-prakticheskoi konferentsii, mart 2015 g. [Regional features of market socio-economic systems (structures) and their legal support: a collection of papers of the VI International scientific-practical conference, March 2015]. Moscow, 2015, pp. 159-164 (in Russian).

4. Pilipuk A. V., Suboch F. I., Baranova M. I., Lopatnyuk L. A., Pushchaenko S. I., Pronina T. S., Durovich V. A., Talaiko V.V. Competitive potential of agro-industrial processing enterprises. Minsk, Belaruskaya navuka Publ., 2012. 217 p. (in Russian).

5. Radchenko N., Sokolovskaya E. Methodological approaches to assessing competitiveness of agricultural products. Agrarnaya ekonomika = Agrarian Economics, 2016, no. 10 (257), pp. 8-13 (in Russian).

6. Rushchitskaya O. A., Kulikova E. S., Semenyuk K.S. Increasing the competitiveness of products by improving its quality. Agrarnoe obrazovanie i nauka [Agrarian Education and Science], 2017, no. 1. Available at: http://aon.urgau.ru/en/issues/23/articles/608 (accessed 18.03.2021) (in Russian).

7. Saiganov A. S., Trigub N.A. Increasing the competitiveness of dairy products at the processing enterprises of the agro-industrial complex of the Vitebsk region. Gorki, Belarusian State Agricultural Academy, 2015. 273 p. (in Russian).

8. Sapego Yu. M. Methodology for systemic management of food quality and safety. Kompetentnost’ = Competency, 2015, no. 6 (127), pp. 49-53 (in Russian).

9. Safiullin N. Z., Safiullin L.N. Management of competitiveness of enterprises. Kazan, Kazan Publishing House University, 2008. 189 p. (in Russian).

10. Semko I. A., Altukhova L.A. Methodology of integrated assessment of the level of competitiveness for agricultural business structures. Rossiiskoe predprinimatel’stvo = Russian Journal of Entrepreneurship, 2011, no. 10 (1), pp. 125-131 (in Russian).

11. Timoshenko M.V. Reserves and factors of competitiveness growth for milk production in the agricultural organizations of the Republic of Belarus. Abstract of Ph.D. diss. Gorki, 2013. 24 p. (in Russian).

12. Shafranskii I.N. Economic mechanism of increasing competitive ability of meat products at the processing enterprises of AIC. Vestnik Belorusskoi gosudarstvennoi sel’skokhozyaistvennoi akademii = Bulletin of the Belarussian State Agricultural Academy, 2019, no. 2, pp. 65-70 (in Russian).

13. Shishko, V.I. Factors of increase in the competitiveness of the dairy industrial enterprises of the Grodno region. Vestsi Natsyyanal’nai akademii navuk Belarusi. Seryya agrarnykh navuk =Proceedings of the National Academy of Sciences of Belarus. Agrarian series, 2008, no. 3, pp. 30-33 (in Russian).

14. Shpak A. P., Pilipuk A. V., Talaiko V.V. Increasing the competitiveness of the grain-product subcomplex of Belarus. Minsk, Institute of System Studies in the Agro-Industrial Complex of the National Academy of Sciences of Belarus, 2013. 167 p. (in Russian).

15. Rastorguev P. V., Pochtovaya I. G., Rastorgueva E.A. Recommendations about efficiency assessment of the mechanism of product quality control of agroindustrial complex in the conditions of integration processes development. Minsk, Institute of System Studies in the Agro-Industrial Complex of the National Academy of Sciences of Belarus, 2019. 51 p. (in Russian).